“It has been remarkable to witness the rapid adoption of Captivate by a range of publishers,” said Miller. SmartAsset Raises 110M to Modernize Personal Finance and Drive Leads for Financial Advisors AlleyWatch caught up with SmartAssets Cofounder and CEO, Michael Carvin, to learn more about the path to. Jon Miller, former CEO & Chairman of AOL, has also joined as an advisor. SmartAsset also welcomes new board members including: Andrew Lerner, Managing Partner of IA Capital Group Mark Johnson, Partner at TTV Capital and Thomas Evans, former CEO and Director of Bankrate. “The company has the best product in the space and we are excited to be a part of their effort to bring transparency to financial decision making,” he added. “SmartAsset is one of the fastest growing companies we have come across,” said Andy Lerner, Managing Director at IA Capital Group. The platform has enjoyed widespread adoption with partners including AOL, CNN and Investopedia. When a match is found, Captivate automatically embeds a fully interactive calculator or data visualization directly into the article. The solution works by crawling content and looking for articles that are relevant to SmartAsset’s financial tools. Captivate enables publishers to host SmartAsset tools within relevant articles. In addition to the suite of financial tools, SmartAsset recently launched its rapidly growing Captivate platform. SmartAsset plans to grow into the auto and health insurance verticals as well. The company currently offers advice across a number of personal finance verticals, including: home buying, retirement planning, life insurance, personal loans, student loans, credit cards, loan refinance, taxes and investing. SmartAsset’s patent-pending AFM technology simulates the financial impact of different consumer decisions. With our platform now reaching more than 40 million people per month, it is incredible to see that vision becoming a reality,” he added. “We started this company in the wake of the Great Recession to use technology and data to bring dramatically better financial advice to people. The round is led by IA Capital Group with participation from TTV Capital, Contour Ventures, Javelin Venture Partners, New York Life, Transamerica Ventures and Fitz Gate Ventures.
NEW YORKBASED SMARTASSET 110M TTV CAPITAL SERIES
“It’s an incredible endorsement of our strategy and mission to have such a strong group of Venture and Strategic Investors in this round,” said Michael Carvin, CEO and co-founder of SmartAsset. SmartAsset, the financial technology company empowering people with personalized financial advice, announced today that it has raised 12 million in Series B funding. The company has now raised over $20 million, and will use the new funding to grow the team, expand the capability of its proprietary Automated Financial Modeling (“AFM”) platform and grow Captivate – the company’s recently launched solution for publishers. PRIOR TO INVESTING, INVESTORS ARE STRONGLY URGED TO REVIEW CAREFULLY THE PRIVATE PLACEMENT MEMORANDUM (INCLUDING THE RISK FACTORS DESCRIBED THEREIN), THE LIMITED PARTNERSHIP AGREEMENT AND THE SUBSCRIPTION DOCUMENTS, TO ASK SUCH QUESTIONS OF THE INVESTMENT MANAGER AS THEY DEEM APPROPRIATE, AND TO DISCUSS ANY PROSPECTIVE INVESTMENT IN THE FUND WITH THEIR LEGAL AND TAX ADVISERS IN ORDER TO MAKE AN INDEPENDENT DETERMINATION OF THE SUITABILITY AND CONSEQUENCES OF AN INVESTMENT.SmartAsset, the financial technology company empowering people with personalized financial advice, announced today that it has raised $12 million in Series B funding. IT DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY INTERESTS OF ANY FUND OR ANY OTHER SECURITIES.ĪNY SUCH OFFERINGS CAN BE MADE ONLY IN ACCORDANCE WITH THE TERMS AND CONDITIONS SET FORTH IN THE INVESTMENT'S PRIVATE PLACEMENT MEMORANDUM. THE MATERIAL PROVIDED HEREIN IS FOR INFORMATIONAL PURPOSES ONLY. THIS IS NOT A SOLICITATION FOR INVESTMENT. PAST PERFORMANCE IS NOT INDICATIVE OF FUTURE RESULTS. ALL ALPHAMAVEN CONTENT IS FOR INFORMATIONAL PURPOSES ONLY.ĬONTENT POSTED BY MEMBERS DOES NOT NECESSARILY REFLECT THE OPINION OR BELIEFS OF ALPHAMAVEN AND HAS NOT ALWAYS BEEN INDEPENDENTLY VERIFIED BY ALPHAMAVEN.
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